On 30 January 2025, Barcelona’s Palau de la Música will become the epicentre of the fashion industry with the Barcelona Fashion Summit.
Under the slogan ‘Revolution: breaking fashion paradigms’, this edition explores the major transformations that are redefining the sector, from sustainability and technology to new consumer strategies.
At InscaShops, as a retail furniture manufacturer, we are proud to be part of this event as a sponsor, sharing a commitment to innovation and advancing the way brands connect with their customers through bespoke retail equipment. This support reflects our vocation to contribute to the development of dynamic sectors such as retail and fashion.

In this sense, the event is not only an opportunity to learn from industry leaders, but also to reflect on the trends that will shape the future of the sector.
A luxury line-up to reflect on the future of fashion
The Barcelona Fashion Summit 2025 will feature a line-up of speakers who are leaders in their fields. From executives of large firms to entrepreneurs who are setting trends, the guests will share their vision on the challenges and opportunities presented by the industry.
These are the speakers confirmed to date:
- Marcella Wartenbergh, CEO of All We Wear Group (Awwg).
- Achim Berg, consultant and expert in the fashion and luxury sector.
- Jordi Álex Moreno, Director of Information Systems and Technology at Mango.
- Jonathan Hall, managing partner specialising in sustainable transformation practices at Kantar.
- Carlos Inácio, CEO of Primark.
- Alberto Ojinaga, CEO of Desigual.
- Regina Polanco, founder and CEO of Pyratex, a company dedicated to the development of sustainable fabrics.
- Javier Vello, leader of EY Transforma and the firm’s Business Consulting practice.
- Nacho Rivera, co-founder of outdoor fashion start up Blue Banana
- Montserrat Figueras, owner and CEO of the Catalan fashion company Sita Murt
- Javier Suárez Ordoño, General Manager of Deichmann in Spain and Portugal
- Javier Figar, General Manager of Retail Operations of Tendam
- José Antonio Chacón, co-founder of El Pulpo
- Carlos Sánchez Altable, partner at McKinsey&Company, with focus on consumer intersection (fashion and luxury) with digital, technology and ecommerce
- Paco Sánchez, CEO of Lola Casademunt
- Patricia Alonso, corporate director of marketing and communication at Adolfo Domínguez.
- Jerusalem Hernandez, partner specialising in sustainability and corporate governance at Kpmg Consulting.
- Carlos Soler-Duffo, Managing Director of Tous
This line-up of experts ensures a diverse and enriching programme, ranging from business management to innovation in materials, technology and sustainability. Each will bring perspectives that will contribute to a broader understanding of the changes that are transforming the sector.

A programme designed to inspire and transform
The Barcelona Fashion Summit 2025 has designed a programme that combines individual presentations, round tables and networking spaces, offering a complete experience for attendees. Here are the details of the day:
- 8.30 – 9.00h: Opening of doors and institutional inauguration.
- 9.00 – 9.30h: Lecture – The paradigm shift by Achim Berg, expert and consultant.
- 9.30 – 10.00h: Lecture – Fashion is fast: new cycles for a new time by Marcella Wartenbergh, Awwg.
- 10.00 – 11.15h: Round table – Fashion is chaotic, hierarchical and traditional: the new management with Alberto Ojinaga (Desigual), Carlos Soler-Duffo (Tous), Montserrat Figueras (Sita Murt), Carlos Inacio (Primark) and Paco Sánchez (Lola Casademunt).
- 11.15 – 12.00h: Coffee networking.
- 12.15 – 12.45h: Conversation – Fashion is global: the supply chain in a world with barriers by Carlos Sánchez Altable, McKinsey.
- 12.45 – 13.15h: Talk – Fashion is not technological: how to transform an age-old business by Jordi Álex Moreno, Mango.
- 13.15 – 14.15h: Round table – Fashion is for the big ones: how to grow with new weapons with Nacho Rivera (Blue Banana), Regina Polanco (Pyratex), José Antonio Chacón (El Pulpo) and Javier Vello (EY).
- 14.15 – 15.45h: Networking lunch.
- 16.00 – 16.30h: Lecture – Fashion is a man’s business: diversity, inclusion and new canons in the fashion industry by Jonathan Hall, Kantar.
- 16.30 – 17.30h: Panel discussion – Fashion is for young Westerners: new channels, countries and consumers with Patricia Alonso (Adolfo Domínguez), Javier Figar (Tendam), Javier Suárez Ordoño (Deichmann) and Jerusalem Hernández (KPMG).
- 17.30 – 18.00h: Closing speech.
- 18.00 – 18.05h: Farewell and closing.
The programme offers a combination of strategic perspectives, success stories and debates that address current challenges in fashion. In addition, networking spaces will allow attendees to interact with industry leaders and make new connections.

Barcelona, cradle of innovation and creativity
The Palau de la Música will be the perfect setting to discuss how fashion can adapt to an ever-changing world. Barcelona, renowned for its creativity and avant-garde, reinforces with this event its position as a key meeting point for professionals in the sector.
From InscaShops, we would like to invite you to follow this event closely, which promises to be a source of inspiration for those of us who are looking for new ways to innovate, grow and transform our way of understanding business. You can buy tickets directly from this link.
See you at the Barcelona Fashion Summit 2025!
